Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market Free Essay Example, 2000 words

This paper illustrates that thestandardizationstrategyenvisagesthat a multinational companyventuring into theinternationalmarket is going to selltheexactidenticalproductorserviceittrades in its domesticmarket. Theforemostobjectiveforthecompany s standardization is hence to minimizethe operational costs by theeconomies of scaleapproach. Theprogression could be on theentireproductionchainengrossingspecificdivision of themarketingblend like thedesignandthe packaging of products as well as distributionadvancement. On another hand, theadaptationstrategyinvolvesthetransformation of thecompany s operationswhileventuring into new global markets. We will write a custom essay sample on Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market or any topic specifically for you Only $17.96 $11.86/pageorder now